Knowing when to Quit
Seth Godin has two types of readers. Those that are in marketing and those that aren’t. I’m from the second camp. That’s probably why he’s such a popular web dude. His blog and books appeal more to a general audience because they have a “self-helpish” tone to them. That is: they make you feel good about yourself. They make you feel like you’re acquiring a knowledge that will bring nothing but success to your life.
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